Web Google Analytics



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Web Google Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

Web Google Analytics-

  • Softwares to Track Visitor Data
  • Tracking Conversions
  • Reporting
  • Setting up Goals and Tracking
  • UTM Tracking
  • Traffic Analysis
  • Sales Tracking
  • Sign up Tracking
  • Sources
  • Dimensions
  • Metrics
  • Visitor Flow
  • Data Filtering
  • Preparation of Google Analytics Certification
  • Latest Techniques (More than 100)