Social Media Optimization

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Social Media Optimization

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.
The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its weblink, with their social media contacts and friends. Common examples of social media engagement are "liking and commenting on posts, retweeting, embedding, sharing, and promoting content. Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.

1. Facebook-

  • Creating Strong Profile on Facebook
  • Creating Pages and Groups
  • Increasing Engagements
  • Product Brant Promotion Activities
  • Paid Advertising on Facebook
  • Compaign Designing and Strategizing
  • Branding Techniques Via Facebook
  • Facebook Marketing Apps
  • Facebook Mini Website Apps
  • How to Acquire leads through Facebook

2. Linkedin-

  • Creating Strong Profiles on Linkedin
  • Company pages
  • Product Brand Promotion Activities
  • Lead Generation Tips
  • Branding on LinkedIn
  • Linkedin Marketing Apps
  • LinkedIn Marketing Plug-in
  • Company Pages
  • Paid Marketing Compaigning
  • Jobs/Hiring Tips

3. Twitter-

  • How Twitter Search Works
  • Increasing Brand Awareness through Tweets
  • Increasing Followers on Twitter
  • Product Brand Promotion Activities
  • Retweeting
  • #tags
  • How@-mention works
  • Twitter Cards

4. Google+

  • Best Practice
  • Benefits of +1 code
  • Search Engine Impacts
  • Marketing +1
  • Implementation
  • Branding and Engagement

4. YouTube-

  • Uploading and Managing Videos
  • Creating Channels
  • YouTube Video Engagement
  • Understanding Interaction rate
  • YouTube Paid Marketing for Branding
  • YouTube paid Marketing for Leads

4. Pinterest-

  • How it works
  • Creating Boards
  • Uploading Pictures
  • Pin it Tips
  • Integrating on your Website

4. Event Promotion-

  • Event Promotion Strategigies
  • Planning Event Promotion through SMM
  • Choosing the Right Network