Search Engine Optimization



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Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies.

1. Keywords

  • Types of Keywords
  • Keyword Research Techniques
  • Multiple Keyword Research
  • Keyword Application Strategy
  • Google Insights/Trends
  • How to choose right keywords VIA Trends

2. Link building

  • Creating Backlinks
  • Creating Contextual Links
  • Backlinks Rules
  • Backlinks Checker Tools
  • Link Wheel Strategies
  • Page Rank Algo
  • Off Page Optimization Advanced Strategies
  • Differnce Between Do Follow and No Follow
  • Google Off Page Ranking Algorithm
  • Link Building Formula
  • Link spamming
  • Quality Vs Quantity Linking
  • Directory Submission
  • Social Bookmarking
  • Article Submission
  • Press Release
  • Blog Submission
  • Forum Posting
  • Image Submission
  • Questions-Answers Portals
  • Classified Submission
  • Forum Submissions and Applications
  • Linking of Dynamics Websites
  • Authority Checkers- How to Analyze

3. Competition Analysis

  • Analyzing Websites
  • Creating SEO Reports
  • Creating SEO Proposals

4. Off Page Optimization

  • Directory
  • Blogs
  • Bookmarking
  • Video Submissions
  • DMOZ Listing
  • Google Maps
  • Favicons
  • Favicons
  • Page Rank
  • Page Authority and Domain Authority

4. On Page Optimization

  • On Page Techniques Dynamics/HTML Websites
  • Keyword Density
  • 301 and other Redirects
  • Content Optimization
  • On Page Social Factor
  • On Page for Static Websites
  • On Page for Dynamic Websites
  • On Page for E-Commerce Websites
  • On page of Social Plug-ins and Importance
  • Flash based Websites Optimization
  • Google Panda Update
  • Google Penguin Update
  • Google Hummingbrid